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Case 02

Amazon Delivery: DSP Mobile App

Logistics

Transforming a seven-year legacy of desktop-only tools into an essential mobile experience.

This strategic pivot empowered partners to manage operations entirely on the go.

Bridging the gap between legacy tools and operational reality. For seven years, the foundational assumption was that Delivery Service Partners (DSPs) operated from desks, resulting in a robust but complex desktop-only portal.

However, research revealed a stark disconnect: DSPs were constantly mobile, struggling to navigate unoptimized desktop tools on their phones. I needed to pivot the product strategy from a dense data portal to an exception-based mobile experience, equipping partners with the right information at the right time without the noise.

Industry

Logistics

My Role

Lead designer

Platform

Progressive web app

Timeline

Feb 2025 - Aug 2025

Strategic Advocacy

Championed the "mobile-first" initiative for years to overturn the desktop-centric culture.

Proposed a radical pivot to an exception-based system that prioritized urgent tasks over raw data.

Secured leadership buy-in to transition the legacy portal into a streamlined Progressive Web App (PWA).

Strategic Advocacy

Championed the "mobile-first" initiative for years to overturn the desktop-centric culture.

Proposed a radical pivot to an exception-based system that prioritized urgent tasks over raw data.

Secured leadership buy-in to transition the legacy portal into a streamlined Progressive Web App (PWA).

Strategic Advocacy

Championed the "mobile-first" initiative for years to overturn the desktop-centric culture.

Proposed a radical pivot to an exception-based system that prioritized urgent tasks over raw data.

Secured leadership buy-in to transition the legacy portal into a streamlined Progressive Web App (PWA).

Data-Driven Prioritization

Confronted an aggressive launch timeline with a massive, legacy feature set.

Deployed quantitative surveys to validate assumptions and identify the top four critical mobile workflows.

Strategically focused resources on transforming high-impact areas rather than porting the entire platform.

Data-Driven Prioritization

Confronted an aggressive launch timeline with a massive, legacy feature set.

Deployed quantitative surveys to validate assumptions and identify the top four critical mobile workflows.

Strategically focused resources on transforming high-impact areas rather than porting the entire platform.

Data-Driven Prioritization

Confronted an aggressive launch timeline with a massive, legacy feature set.

Deployed quantitative surveys to validate assumptions and identify the top four critical mobile workflows.

Strategically focused resources on transforming high-impact areas rather than porting the entire platform.

Scaling Design Operations

Created a comprehensive mobile design framework to guide engineering teams that lacked dedicated UX support.

Developed "decision trees" and translation guidelines to help teams adapt desktop features for mobile.

Established weekly office hours to consult with decentralized squads, ensuring consistency across the app.

Scaling Design Operations

Created a comprehensive mobile design framework to guide engineering teams that lacked dedicated UX support.

Developed "decision trees" and translation guidelines to help teams adapt desktop features for mobile.

Established weekly office hours to consult with decentralized squads, ensuring consistency across the app.

Scaling Design Operations

Created a comprehensive mobile design framework to guide engineering teams that lacked dedicated UX support.

Developed "decision trees" and translation guidelines to help teams adapt desktop features for mobile.

Established weekly office hours to consult with decentralized squads, ensuring consistency across the app.

Experience Architecture

Moved beyond simple porting to fundamentally rethink the homepage as a "status-at-a-glance" entry point.

Designed visual-first displays tailored for outdoor, high-glare, and on-the-move usage contexts.

Structured the information architecture to deliver proactive notifications rather than passive data consumption.

Experience Architecture

Moved beyond simple porting to fundamentally rethink the homepage as a "status-at-a-glance" entry point.

Designed visual-first displays tailored for outdoor, high-glare, and on-the-move usage contexts.

Structured the information architecture to deliver proactive notifications rather than passive data consumption.

Experience Architecture

Moved beyond simple porting to fundamentally rethink the homepage as a "status-at-a-glance" entry point.

Designed visual-first displays tailored for outdoor, high-glare, and on-the-move usage contexts.

Structured the information architecture to deliver proactive notifications rather than passive data consumption.

1,000+ downloads within the first hour of the release at the annual retreat.
60% of the core desktop utility successfully migrated
1 standing ovation from partners for successfully unchaining them from their desks.
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